You Only Pay When It Talks
One meter: the outbound call. Incoming calls, unlimited WhatsApp blasts, the AI receptionist, the appointment system and multi-tenant control are all free — on every plan, at every volume.
The more you call, the less each call costs
No plan fee · minimum 1,000 calls to start · activate instantly in-app
Starter
Spark
"Find out what it can do"
- 1,000 – 5,000 outbound calls
- Smart AI script — Hindi & English
- Live dashboard & call recordings
- Full transcripts on every call
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₹8,000 or more
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Enter ₹8,000 or more (1,000 calls) in the app
Growth
Blaze
"Where most clinics land"
- 5,001 – 15,000 outbound calls
- Custom & multi-script campaigns
- Priority calling queue
- Advanced targeting & retries
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₹35,000 or more
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Enter ₹35,000 or more (5,000 calls) in the app
Scale
Titan
"Cheapest per call we offer"
- 15,001 – 50,000 outbound calls
- Custom persona & voice cloning
- Uptime SLA & priority routing
- Dedicated account manager
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₹75,000 or more
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Enter ₹75,000 or more (15,000 calls) in the app
USD shown at an indicative rate. All plans bill in INR.
Free on every plan, at every volume
Not a trial, not a starter allowance. These are never metered and never appear on your invoice.
Inbound calls
Unlimited, 24/7. Never metered, never capped.
WhatsApp bulk
Unlimited broadcast messages. No per-message fee.
AI receptionist
Answers, qualifies and routes every inbound call.
Appointment system
Books, confirms and reminds — end to end.
Multi-tenant
Run many clients or locations from one panel.
Analytics & recordings
Every call logged, transcribed and searchable.
API and MCP, priced separately
Voice is per call. The developer surfaces are not — one is metered per request, the other is a flat subscription.
REST API & Webhooks
Drive the platform from your own code
Calls, campaigns, appointments and WhatsApp, all reachable programmatically. Billed per request on top of your call rate — no seat fee, no minimum, nothing to sign.
- Metered per API request
- Webhooks & live event stream
- Go SDK and apex CLI included
MCP Server
Hand your workspace to an AI agent
Point Claude, or any MCP client, straight at your APEX workspace. Flat monthly subscription per workspace, independent of call volume.
- Flat monthly per workspace
- Works with any MCP client
- Same permissions as your dashboard
Bigger volume, or your own brand on it
Past 50,000 calls a month, or reselling the platform as your own — both are quoted, not self-serve.
Above 50,000 calls
Past the top plan
Beyond 50,000 outbound calls a month we quote per campaign — the per-call rate keeps falling as volume climbs.
- Rate below ₹4 per call
- Dedicated trunk capacity
- Guided onboarding & setup
- Priority support
Enterprise & White-Label
Run it at scale, or under your own brand
License the full multi-tenant platform white-label — your brand, domain, and pricing — with SLAs and custom integrations.
- White-label brand & domain
- Multi-tenant client management
- Custom integrations & API
- Uptime SLA & dedicated manager
Terms & Details
How billing works
- One meter: outbound calls. Your rate is set by the volume you actually place that month — call more, and every call gets cheaper.
- Subscription: a monthly or yearly commitment takes ₹1 off every call, at any volume. Cancel and you simply return to the standard rate.
- Minimum: campaigns start at 1,000 calls, so the smallest top-up is ₹8,000. Credit does not expire, and there is no plan fee on top of it.
What is never charged
Inbound calls, 24/7. Unlimited WhatsApp bulk messaging. The AI receptionist, the appointment system, multi-tenant management, live dashboard, recordings, transcripts and analytics. None of these are metered at any volume, on any plan.
API & MCP
The REST API is pay-as-you-go, metered per request on top of your call rate — no seat fee and no minimum. The MCP server is a flat monthly subscription per workspace, independent of how many calls you place. The Go SDK, the apex CLI and webhooks carry no separate charge.
Currency & licensing
Every plan bills in INR; USD figures on this page are indicative reference only and move with the exchange rate. White-label licensing runs the full multi-tenant platform under your own brand, domain and pricing — talk to us for volume terms.